// Browns hires new creative beauty editor in residence
// The retailer will add beauty as a new category later this year
Browns has welcomed a new creative beauty editor in residence as part of its plans to add beauty to its offering
Nellie Eden will be responsible for producing campaigns, content and events to promote Browns’ beauty product selection.
The fashion retailer will add beauty as a new category later this year.
READ MORE: Browns partners with Thrift+ to offer luxury donation service
Since June 2020, Eden has been a creative consultant at Swedish luxury accessories brand Byredo.
Between 2013 and 2015 Eden was deputy fashion editor at Asos and has also held roles at Gucci, Selfridges, make-up brand Glossier and Nike.
“Nellie has such an innate understanding of the beauty world and all of it’s wonderful nuances,” Browns buying director, Ida Peterrson said.
“She brings her extensive knowledge of the industry to this project and we are thrilled to have her on board as we work towards our launch later this year.
“At Browns, we know there is no singular expression of beauty, and we’re incredibly excited to introduce our vision for the category—one based on inclusion, innovation, creativity and experimentation—to our customer. We’re going to have a lot of fun in this new space.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
