// Browns launches its new resale service with Thrift+ as it aims for more sustainable shopping
// One third of the sales result in a charity donation of the customer’s choice
Luxury retailer Browns is set to launch a new resale service in partnership with secondhand apparel platform Thrift+ as it looks to create more sustainable ways to shop in the UK.
The service has been established to allow customers the chance to “easily donate unwanted clothes and accessories, giving them a new life elsewhere, all whilst making a pledge to your chosen charity and in turn earning Browns credit”.
Browns said it aims “to shift the luxury retail experience and are thrilled to be giving our customers a unique way to engage with fashion in a way that reduces our impact on the environment and our global community”.
The service can be accessed via its online platform Brownsfashion.com, where customers will be able to order a bespoke Thrift+ x Browns donation bag. They then pack up their pre-owned clothing and book a free collection service.
Thrift+ handles it all from there, including photographing the product and listing the sales online.
One third of the sales result in a charity donation of the customer’s choice, another third going towards Thrift+ costs, and the remaining money converted to Browns credit.
Browns buying director Ida Petersson said: “Thrift+ are making such monumental and ever-important waves in the conscious space,”
“Not only are we now looking to give our clothes a second life, but through doing so, we’re also offering a helping hand to our communities — all through their ingenious platform.
“We’ve seen a shift in customers pivoting to being more environmentally conscious, in the way they shop and resell, and Thrift+ are engaging that one step further, by then helping through charitable means.”