Roksanda’s CEO Jamie Gill explains why digital dresses are the future

Roksanda digital dress
Would you purchase a digital dress that can never be worn?
// Would you purchase a digital dress that can never be worn?
//  The concept may sound strange, but with the rapidly growing NFT and metaverse boom, brands are beginning to recognise the potential of digital fashion to engage a younger demographic.

Charged spoke to Jamie Gill, chief executive of luxury British fashion house Roksanda, about the brand’s bold and exciting entry into the metaverse.

Read the full story on Charged Retail.

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