// Grosvenor is set to open The Mayfair Maison – a luxury pop-up stocking “hundreds of fashion finds” from a host of British-based luxury designers
// The pop-up will open its doors on 23 September at 38 Grosvenor Square, London
Grosvenor aims to spotlight the best of British designers by opening a three-day luxury pop-up called The Mayfair Maison in London’s West End.
Situated in one of the last remaining Georgian townhouses in Grosvenor Square, from 23-25 September the store will stock hundreds of British-based brands, including designer catwalk collections and limited-edition pieces at less than half the price.
Shoppers will be invited to browse and try on the luxury designs in the townhouse and the London landlord said the initiative forms part of its strategy to create leading retail destinations and experiences and recast the traditional property owner–occupier relationship as a genuine long-term partnership.
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Grosvenor director of retail Joanna Lea said: “In an iconic Mayfair property not often open to the public, we’re showcasing the best of British design in a way that’s accessible to a wider audience.
“The Mayfair Maison is the latest in a line of experiences we’ve created to drive awareness of the many exceptional businesses based here and cement the area’s status as one of the capital’s most exciting retail destinations. It’s also a first for a property owner to create this kind of experience for its occupiers.
“This is the next step in our aim to redefine what it means to be a property owner. By transforming a transactional relationship into a valued partnership that benefits everyone – we want to make the choice of landlord as important as location to a brand.”
