Balenciaga to enter metaverse after creating new division

Balenciaga has created a metaverse division, shattering the perception that luxury brands lagging behind the rest of the fashion industry.
// Balenciaga has created a metaverse division, shattering the perception that luxury brands lagging behind the rest of the fashion industry.
// The company announced this week it had created a separate division to dedicate towards the metaverse and its economic opportunities.

Balenciaga chief executive Cédric Charbit made the announcement during Business of Fashion’s annual Voices gathering.

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