Kellogg’s launches legal battle against government’s HFSS rule

// The company claims it has “tried to have a reasonable conversation with government” without success

FMCG giant Kellogg’s has launched a legal battle against the UK government, that would see some of the company’s cereals being prominently displayed in food stores.

The new High in (saturated) Fat, Salt or Sugar (HFSS) rule, which comes into play in October this year, restricts the promotion of food and drink which are high in those areas.

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