// Victoria’s Secret names its first male ambassador – actor Darren Barnet of the Netflix series “Never Have I Ever”
// Pink introduced a gender-free line back in February 2021
In order to further its inclusivity efforts, Victoria’s Secret has announced that actor and producer Darren Barnet will be the retailer’s first ever male celebrity brand ambassador.
Barnet, who stars in the Netflix series Never Have I Ever, will promote Pink’s gender-free collection, help launch new styles and be the face of the brand’s fleece shirt jacket in autumn.
Pink introduced a gender-free line in February 2021 and has started to introduce male mannequins at a few stores.
“I love the work that Pink is doing – especially their focus on community and mental health – so I’m really honored to be a part of this team,” Barnet said in a statement.
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Barnet will also curate a list of his favourite Pink products and will participate in various activations, as part of the retailer’s continued focus on inclusivity, fostering positive mental health, and empowering young adults.
“We are so excited to announce this partnership because Darren is such a positive role model for teens and young adults,” said Pink CEO Amy Hauk.
“As we focus on expanding our gender-free offerings and continue to evolve as a brand, we want to ensure our partners not only represent the diversity of our customers, but also embody individuality and self-confidence.”
To kick off the partnership, Barnet will serve as a judge for the fourth-annual Pink With Purpose Project, where 10 young adults will be chosen to receive $25,000 each to fund their project supporting Pink’s core values of People, Purpose, or Planet.
He will also be participating in the brand’s Mental Health Awareness Month activations, including taking part in an Instagram Live to share his own experiences, and tips for prioritizing his mental health.
“Filming ‘Never Have I Ever’ definitely brings me back to my high school days and reminds me of the insecurities and issues that we face as young adults. I know how it feels to not fit in, and how important it is to feel supported and accepted for who you are,” said Barnet.
“I love the work that Pink is doing – especially their focus on community and mental health – so I’m really honored to be a part of this team.”
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