Jiffy switches to software: a strategic pivot or a desperate move?

Jiffy Grocery courier
AllGroceryTechnology

It is no secret that the ultra-fast grocery delivery space is fiercely competitive and oversaturated, with several major players vying for investment and market share.

In a surprising move, Jiffy announced earlier this week that it will no longer be providing its rapid grocery delivery service, as it makes a “major strategic pivot” to become a dedicated software company.


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Jiffy switches to software: a strategic pivot or a desperate move?

Jiffy Grocery courier

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It is no secret that the ultra-fast grocery delivery space is fiercely competitive and oversaturated, with several major players vying for investment and market share.

In a surprising move, Jiffy announced earlier this week that it will no longer be providing its rapid grocery delivery service, as it makes a “major strategic pivot” to become a dedicated software company.


READ THE FULL STORY HERE 

Click here to sign up to Retail Gazette‘s free daily email newsletter

AllGroceryTechnology

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

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