John Lewis signs new deal with kidswear rental platform

John Lewis
// John Lewis launches partnership with kidswear rental platform, Thelittleloop
// The John Lewis collection is available to rent as part of a trial

John Lewis has launched a capsule collection of baby and childrenswear which are available to rent from kidswear rental platform, Thelittleloop.

The collection, which includes 51 staple products from its spring/summer 22 John Lewis label, is available to rent as part of a trial.

Customers will be able to select John Lewis kidswear items to add to their subscription plan, with monthly plans starting from £18 for roughly six to seven products at a time.


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John Lewis Partnership, Glynis Williams said: “Thelittleloop reflects our ambition to offer more sustainable ownership options and forms part of the commitment we made to our customers to reduce the greenhouse gas footprint of our textile supply chains by 50% by 2030.”

Williams added that John Lewis is considering launching womenswear rental “in the future”.

The initiative comes a month after John Lewis launched an online children’s bike subscription service Bike Club as part of its brand partnership.

Bike Club is the UK’s first kids bike subscription service and offers a monthly subscription, starting from as little as £4.49.

John Lewis category lead Alan Wright said the service offered customers “a sustainable way to shop for even more of our customers.

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