John Lewis launches online kids bike subscription service

John Lewis
// John Lewis extends partnership with kids bike subscription service Bike Club to online
// Bike Club is the UK’s first kids bike subscription service and offers a monthly subscription

John Lewis has launched an online childrens bike subscription service Bike Club as part of its brand partnership.

The collaboration was first launched last year, and after a successful launch in the London Stratford store, Bike Club will be available online from today.

Bike Club is the UK’s first kids bike subscription service and offers a monthly subscription, starting from as little as £4.49.


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John Lewis customers can try a selection of brands such as Frog, Forme, Strider and Woom at the Stratford store before choosing the model and size they’d like to begin their subscription with.

Children can try these out for size, and even peddle, in store on the innovative roller system.

Parents can join Bike Club there and then, before arranging delivery of the bike through an interactive store tablet.

When Bike Club members are ready to exchange their bike, they simply arrange a collection via the Bike Club website.

John Lewis category lead Alan Wright said the service offered customers “a sustainable way to shop for even more of our customers!.

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