Jollyes promotes chief operating officer as CEO to help with expansion

// Jollyes promotes COO Joe Wykes as chief executive
// He will lead the pet retailer through plans to expand and see annual turnover grow to £100m

Jollyes has promoted its chief operating officer Joe Wykes as the new CEO.

Wykes was the former Benson for Beds chief operating officer and joined Jollyes in July 2021.

He will lead the pet retailer through its plans to expand and see annual turnover grow to £100 million in the next 12 months.

READ MORE: Jollyes to accelerate growth plans

Wykes has played a key role in its recent expansion through new store openings, acquisitions, online investment and the extension of its distribution and logistics contract with Wincanton.

He brings considerable experience across finance, logistics, property, legal, HR and distribution in multi-site retail environments to Jollyes.

Jollyes executive chairman, Richard Cotter said: “I am confident that in Joe we have a CEO who has the energy, drive, passion and commitment to deliver our strategic objectives – and, just as importantly, someone from inside our business who knows and understands what we stand for.

“Because of the amazing Jollyes team, I’m looking forward to the bright future ahead of us as we look to open new stores, acquire new businesses and invest in our people.”

Wykes added: “I’m really honoured to get the opportunity to lead the Jollyes team as we look to bring the brand to more people in more places.

“The strength of the whole Jollyes team – in store and in our central operations – and the fantastic reaction of customers to what we bring them, makes me excited about what more we can achieve as we grow.”

Cotter will continue as executive chairman of Jollyes and over the next few months transition back to the role of non-executive chair he assumed when first joining Jollyes in 2018.

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