// Marketing Beat is the latest addition to the Retail Gazette family of online news publications
// A free daily newsletter will deliver accurate, dynamic coverage, directly to readers’ inboxes
Marketing is more important than ever. With consumers choosing retailers, brands and products not just based on price but also on sentiment, affinity and their ethical credentials, it’s key for marketers to get it right or risk missing out on a completely new and dynamic consumer.
The entire retail sector has been acutely impacted by this change, with customers buying across retailers and switching brands more frequently than ever before as they are spoilt for choice in today’s relentlessly competitive marketplace.
From major retailers like John Lewis, Ikea and JD Sports to high street and ecommerce brands such as Zara, Very and Primark, billions are being spent to retain customer loyalty, drive brand engagement and encourage sales.
The latest addition to the Retail Gazette family, Marketing Beat is an independent online news publication, providing the latest and most important marketing news, trends, opinion and insight.
With a free daily newsletter delivering high-quality, independent content from across the rapidly evolving sector, Marketing Beat will be ‘beating the drum’ for UK marketing professionals.
Catering to both business professionals and marketing-savvy members of the public, Marketing Beat delivers dynamic, engaging and neutral coverage, directly to readers’ inboxes.
“Marketing is an essential part of every business and the retail trade is no different,” said Marketing Beat editor Jacqui Parr.
“We know that people are busier than ever and want fast, accurate news delivered straight to them with no fuss. So that’s what we’re doing; and in doing so we’re beating the drum for the whole of the UK’s marketing sector.”
The site includes everything from Tesco’s latest ad disasters to brand awareness campaigns and the creative behind them to what’s happening behind closed doors at the UK’s largest marketing and creative companies.