Mulberry sales rise after increasing marketing spend

// Mulberry full-year revenue and profits rise
// The retailer increased marketing spend during the year to bolster brand awareness

Mulberry has recorded a full-year revenue and profit rise and expects growth to come in moderately ahead of expectations.

For the year to April 2, the luxury retailer said the sales seen in the first half of the year had continued throughout the second half and gross margins have been maintained.

Mulberry increased its marketing spend in the second half of the year in an effort to build on its global brand awareness – but this did not impact profits.


READ MORE: Mulberry launches bag collection using the world’s lowest carbon leather


In November, Mulberry reported that first half revenue rose by 34% year-on-year to £65.7 million.

Meanwhile, pre-tax profit was £10.2 million compared to a loss of £2.4 million a year earlier.

The company is intending to announce its full year results on June 29.

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