Welsh clothing and lifestyle brand TOAST has revealed that 99% of its 2025 clothing collections were made from solely natural fibres, or cellulosic fibres from certified sources.

In its latest annual Social Conscience report, TOAST championed its three key areas of focus to ensure it makes products that are responsibly made and last for years. These are Cherish Materials & Make; Minimise Waste and Enrich & Educate.

The brand stressed that when developing fabrics it considers origin, quality, look and feel. It also aims to use organic, recycled and responsibly-sourced fibres.

TOAST also encourages a circular approach. Last year the Welsh brand diverted 7,559 garments from potentially going to landfill, a 59 per cent increase on those kept in circulation in 2024.

Furthermore, it has also looked at how to improve its packaging. Through a reusable packaging pilot, with start-up Kvatt, each bag is returnable and designed to withstand up to 10 uses.

TOAST CEO Suzie de Rohan Willner said: “Innovation remains at the heart of our approach. The Renewed By Meta Struycken collection and our reusable packaging partnership with Kvatt were both developed to challenge traditional perspectives on waste and circularity.

“With the expansion of our retail presence in the United States, we have extended our circular initiatives globally, enabling more members of our community to participate in the end-of-life journey of our garments.

“These accomplishments are the result of years of investment, collaboration, and the dedication of exceptional teams across our business, all working towards meaningful progress. Looking ahead, we remain committed to learning, improving, and sharing openly. By continuing to educate ourselves, collaborate with our community and industry, and plan for future generations, we hope to contribute to positive change that reaches beyond our own business.”

Furthermore, TOAST donated over £19,000 to its charity partners last year, with the aim of supporting the development of circular practices and workforce diversity within the UK and global fashion industries.

Click here to sign up to Retail Gazette‘s free daily email newsletter