Superdry has introduced the first Superdry & Co outlet store in the UK at Caledonia Park, a designer village in Gretna, Scotland.
The 4,500 sq ft store has been selected to showcase the retailer’s latest rebrand, which aims to deliver a refreshed and modernised offer. Superdry rebranded to Superdry & Co in September 2025, with the brand debuting its first new store format in Nottingham.
This latest launch represents the brand’s investment in its comeback. The store focuses on premium, refined British lifestyle and preppy heritage apparel. It includes men’s and women’s collections that revisit heritage garments, from outerwear to jersey, shirting and denim.
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It also marks the brand’s first and only outlet store in the UK. Superdry & Co sits alongside Nike, POLO, French Connection, Tommy Hilfiger, and Calvin Klein in the outlet village.
Julian Dunkerton, founder & CEO at Superdry & Co, said: “Caledonia Park is exactly the kind of destination that reflects where Superdry & Co is heading – premium, purposeful, and rooted in genuine British heritage.
“This is our first rebranded outlet store in the UK, and we wanted to do it right. We’ve put real care and attention into this store – from the edit of product to the environment itself – and I’m incredibly proud of what the team has delivered. This is a brand in evolution, and this opening is a strong statement of where we’re going.”
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