Superdry boss has ‘no plans’ to take business private

// Superdry boss Julian Dunkerton has dismissed rumours he is seeking deals to take the fashion retailer private
// The fashion retailer cut full-year expectations to breakeven after profits slipped in January

Superdry boss Julian Dunkerton has dismissed rumours he is seeking deals to take the fashion retailer private, following media reports he was considering that move.

He reassured investors and said he has “no plans to do this at the moment”.

The comments come after reports emerged in early December that Dunkerton was mulling a potential buyout, holding talks with private equity firms.

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Last week the London-listed retailer’s shares plummeted 60% in the year to date to a near-record low, valuing the business at £86m.

Instead of a profit between £10m and £20m, last Friday it said it was now expecting to break even as losses surged to £17.7m in the first half of the 2023 financial year.

Dunkerton said: ”Whilst we did trade well through November and December, the outlook for the remainder of the year is uncertain and as a result, we are moderating our profit outlook to broadly breakeven.

“We don’t expect market conditions to become easier any time soon, but with a new financing package in place and the brand in great health, we approach the year ahead with optimism.”

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