// Consumer attitudes shift quickly and in recent years customers have swerved away from bricks-and-mortar retail and towards mobile shopping – a change which was accelerated during the pandemic.

// Ecommerce has become a more prevalent way to shop for nearly all consumers. However, the Covid-19 pandemic and Vladimir Putin’s invasion of Ukraine have twisted the retail scape into uncertainty.

How can brands help consumers navigate the crisis and maintain a steady business relationship?

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