The Fragrance Shop to open more than 100 stores over the next three years

The Fragrance Shop unveils store expansion plans
Kam Birk added: “Consumers still love the experience of shopping in store for fragrance.
// The Fragrance Shop announces a new store expansion programme
// The business will be focusing on stores situated in prime town centre locations, retail parks and outlet centres

The Fragrance Shop has unveiled plans for a new store expansion programme across the UK and Ireland.

The specialist perfume retailer currently has over 220 stores in the UK and is set to open over additional 100 sites over the next three years, including a rollout of beauty stores and shops dedicated to niche fragrances, as well as stores in its traditional format.

The Fragrance Shop will be focusing on stores situated in prime town centre locations, retail parks and outlet centres.


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The retailer has appointed global real estate firm CBRE to assist with the project.

The Fragrance Shop property director Kam Birk added: “Consumers still love the experience of shopping in store for fragrance. Stores remain a priority within our innovation and growth strategy both domestically and internationally. As we widen our reach to include independent beauty stores and stores dedicated to niche fragrance, working in partnership with CBRE will accelerate our plans”.

CBRE will work with joint agent Hynes Illingworth on the new store acquisitions.

CBRE director of UK retail Nik McCarthy said: “The Fragrance Shop’s commitment to physical retail comes at a time of much needed confidence for the sector and solidifies just how important the store is to the overall retail strategy. We look forward to identifying well-placed, high-quality sites for our client and assisting them in this next phase of their expansion.”

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