// Frasers Group to stop purchasing fur products after talks with animal protection organisation Humane Society International/UK
// The initiative will take effect on shop shelves this coming season
Frasers Group has pledged to stop buying fur products as it immediately informs suppliers of the move.
The retail giant said the initiative, which was revealed by group chief executive Michael Murray, will take effect on shop shelves this coming season.
Frasers Group has been in discussions with animal protection organisation Humane Society International/UK, and is set to phase out its existing inventory of garments containing fur.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The company has also pledged further updates on progress towards a date from which consumers can be assured Frasers Group’s stores will be free of fur.
“The group’s intention is to stop purchasing fur products from its partners starting with orders for the coming season,” Frasers Group CEO Michael Murray said.
“The business will be issuing letters to all of its suppliers requesting no fur products are supplied to the group.”
Humane Society International/UK executive director, Claire Bass said: “We are pleased to have been able to work alongside Frasers Group and applaud it for taking the important decision to stop purchasing fur.
“By making this commitment to a fur-free future, Frasers Group are showing that it is a company in tune with the vast majority of the British public who believe that animals should not suffer in the name of fashion.”
Frasers Group’s initiative comes after retailers such as Farfetch, Net-a-Porter, Gucci and Prada turned their backs on fur.
