Morrisons launches Magic Bags to reduce food waste

// Morrisons extends Too Good To Go offering into its cafés
// The partnership with Too Good To Go helps prevent food waste

Morrisons has extended its Too Good To Go offering into its cafés to help prevent food waste.

The ‘Magic Bags’ are now available in 397 Morrisons cafés across the UK and come packed with either warm or cold food.

The contents of each bag have a value of up to £11 but will be sold to customers for just £2.99 through the free app.


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Morrisons became the first UK supermarket to offer food past its best before date through Too Good To Go in 2019, with customers being able to use the app to purchase Magic Bags of unsold fruit, veg, bakery and deli items.

Since then, Morrisons customers have purchased nearly 750,000 Magic Bags through the app and in turn saved over 400 tonnes of food from going to waste.

Morrisons is also launching Too Good To Go in 17 of its Market Kitchens where customers can get a breakfast or evening bag – both of which have hot and cold options.

The Market Kitchen breakfast Magic Bags have a value of up to £10 and cost £2.50 while the evening bags have a value of up to £14 and cost £4.

“By working with partners such as Too Good To Go, we aim to cut food waste by 50% by 2030,” Morrisons food service category director, Sian Whittle said.

“Our customers have responded really well to the Magic Bags we currently sell and by expanding our offer to include both our cafés and Market Kitchen we can help cut food waste while also helping customers to save money.”

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