SportsShoes.com invests £2.5m to open creative and tech hub

// SportsShoes.com is investing £2.5m in a new creative and tech hub to support its continued growth
// The hub will house the online retailer’s digital, marketing, commercial and management teams

Online running specialist retailer SportsShoes.com is investing £2.5 million in developing a 10,750 sq ft creative and tech hub as part of its ongoing strategic growth plan.

Located adjacent to its Bradford head office and warehouse facilities, the new hub, called Unit 2, will accommodate an additional 100 people over two floors.

Work has already begun on refurbishing the existing warehouse building and once open, the facility will house the retailer’s digital, marketing, commercial and management teams and is expected to be in use by the end of this year.


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Designed by Bowman Riley, it will feature a range of collaborative workspaces, quiet working pods and meeting rooms, as well as a boardroom, photography studio, kitchen and café.

SportsShoes.com managing director Brett Bannister said: “Our vision is to have a creative and tech hub that provides the very best environment for our people, brand patrons and suppliers to collaborate and enjoy.

“We are now going to make that vision a reality and deliver an outstanding facility that represents and reflects everything the SportsShoes.com brand stands for.

“Unit 2 will play a fundamental role in enabling our continued expansion. We can’t wait to start working from it and welcoming our people, brand partners, suppliers and new employees to the building.”

SportsShoes.com, founded in 1982 offers over 17,000 products from 150 global running and outdoor brands including, Asics, Nike, Adidas, Hoka, New Balance, Haglöfs, Montane, Rab and Patagonia.

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