Retailers have long been asking if the high street has lost its sparkle, as consumers increasingly turned towards online and mobile shopping. But over the past 12 months ecommerce sales have also begun to decline, with retailers seeing profits tank and shares fall as a result.
So why are consumers moving away from the convenience of online shopping and will the move be a permanent part of the ‘new normal’? Are consumers heading back out to the high street simply because they have had enough of shopping from their sofa, or is there something more significant at play? Charged takes a look…
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