Home Bargains’ Joe Morris, brother of founder Tom, steps down from exec role

// Joe Morris, brother of Home Bargains founder Tom Morris, has stepped down from his executive role and the board after more than two decades as a director
// He spent 20 years as operations director before taking on a director of innovation role last year

Home Bargains director Joe Morris, the brother of founder Tom Morris, has stepped down from his executive role and the board after more than 20 years in its top team.

Joe Morris, who has been the main spokesperson for the publicity-shy Morris family, was operations director at the firm for 20 years before taking on the role of director of innovation in 2021.

Since August 2021, he has also been the chief executive of software and consultancy firm ARMS Innovations, which he co-founded.

A spokesperson for TJ Morris said: “Joe Morris continues to work with TJ Morris supporting the building of their £400 million new distribution centre at St Helens.

“Joe has stepped down from executive and board roles in order to spend more time on his own company, ARMS Innovations, which he established following work within TJ Morris.”


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Joe Morris has played a pivotal role in the success of Home Bargains, which brother Tom founded in 1976.

He joined the business in 2000 and helped grow it into a 600 store value powerhouse.

In its last financial results for the year to the end of June 2021, sales jumped 22% to £3.3 billion while pre-tax profits surged more than 50% to almost £400 million.

Founder Tom Morris is one of the UK’s most wealthy people. According to the latest Sunday Times Rich List, he has a fortune of over £5.1bn.

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