JD Sports returns to Hammersmith after a decade in time for Christmas

// JD Sports returns to Hammermsith with a 4,000sq. ft store
// The space will maximise its market share within inner-London, just in time for the Christmas shopping season

JD Sports is set to return to Hammersmith after a decade with a new 4,000 sq ft at Livat Hammersmith this weekend. 

The sportswear giant will open its new branch on King Street and the store will house big-name brands including Nike, Adidas, The North Face, Hoodrich and more.

All of these are featured in JD’s 2022 star-studded Christmas ad featuring West London native Central Cee and boxing champion Anthony Joshua.

The King Street store expects to welcome 35 million visitors per year, thanks to its location between two prominent London Underground stations and a bus station at Hammersmith Broadway.


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The new store will also offer 27 more local jobs for the community, as the year’s busiest shopping period begins.

JD Sports Head of Group Acquisitions James Air said: “We can’t wait for our superb new store to open in Hammersmith, just in time for Christmas shopping. The store is the perfect size for our customers and will stock all major product lines.

“We have been looking for the right property here for some time and were delighted to partner with Ingka and Ikea who are investing so heavily in Hammersmith.”

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