Meet Mira: a soulless M&S misstep or virtual muse?

// Last week, M&S became the first UK high street retailer to launch its own virtual influencer, a move that has caused quite a stir, with both shoppers and industry experts taking to social media to express both surprise and scepticism.
// But would Mira have benefitted from a more thoughtful and strategic launch and does M&S risks alienating its core consumer base?

Read the full feature at Charged Retail here

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