M&S’ first virtual influencer slammed as shoppers call it a ‘misjudged gimmick’

// Marks and Spencer’s first ever virtual influencer has been met with skepticism by its customer base, with one social media user describing it as a “misjudged gimmick”
// The retailer says ‘Mira’ is the latest example of M&S testing and trialling new technology to “reach and inspire” customers

Read the full story at Charged Retail

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