// M&S Food locks price on 100 customer favourites until the end of January 2023
// The retailer’s Family Matters Index found 62% of UK adults have scaled back spending on eating out in the last six months
M&S is locking the prices of over 100 customer favourites until the end of January 2023, including fresh fruit, squash, vegetable soup and more.
The new price lock sits alongside the department store retailer’s existing Remarksable Value range which features over 100 everyday staples all price benchmarked against key competitors.
M&S chief executive Stuart Machin said: “M&S has never been premium. Whether it was our founders’ “don’t ask the price, it’s a penny” slogan or today’s Remarksable Value commitment, M&S has always been about delivering the best possible quality at the best possible price for our customers.
“For nearly 140 years customers have turned to us for our trusted value and we never take that trust for granted. That’s why we have invested again today to keep that value promise; giving them confidence that prices are locked on many of their favourite products and providing restaurant quality food at home with new innovations such as Steak Night Dine In.”
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The Price Lock and Remarksable are part of M&S’ commitment to provide value for its 30m customers across the UK and come as M&S’ latest Family Matters Index, based on interviews with over 5,000 UK adults, revealed that 61% of people believe value is the single most important factor when deciding where to shop, above convenience, and up 2% from the last index in July.
The retailer has also introduced a new £10 Steak Night Dine In for two, offering customers restaurant quality food at a lower price point as the cost-of-living crisis continues to hit wallets.
Known as the ‘Home of Dine In’, M&S has sold more than 200 million Dine In meals since launching the offer in 2008.
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