// Nike set to launch marketplace platform for digital community to purchase, sell and create virtual footwear
// The Web3 platform – which will launch this Friday – will be home to Nike virtual creations
Nike will launch a new marketplace where its digital community will be able to purchase, sell and create virtual footwear.
The Web3 platform – which will launch this Friday – will be home to Nike virtual creations and use blockchain-powered technology to offer an “inclusive, equitable place for athletes, creators, collectors and consumers to design and own the future of sport”.
Nike community members will be able to learn about and collect virtual creations such as shoes and jerseys and wear them in digital games and immersive experiences.
Customers can also unlock access to physical product or events like intimate conversations with athletes or designers.
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“We are shaping a marketplace of the future with an accessible platform for the Web3-curious. In this new space, the .SWOOSH community and Nike can create, share, and benefit together,” Nike Virtual Studios general manager, Ron Faris said.
Registration to join .SWOOSH is opening in the US and selected countries in Europe.
For the rest of this year, Nike will grow the platform by inviting in a community that will be “as diverse and equitable as possible”.
Next year, Nike will be dropping its first digital collection which will be shaped by the platform’s community.
Shortly afterwards, members will be able to enter a community challenge to win the opportunity to co-create virtual product with Nike. The winners will then earn royalties on the virtual product they helped create.
