// David Gandy Wellwear launches its first physical store in Selfridges’ London flagship on Oxford Street
// The upmarket department store is selling 17 pieces from the brand’s collection
David Gandy Wellwear has opened its first physical retail experience in Selfridges as the brand celebrates its first anniversary.
The fashion and lifestyle brand, which was founded by model David Gandy, will be available in the Men’s Modern Casual space on the first floor of the Oxford Street flagship and on its website.
The luxury department store‘s London flagship is now selling 17 pieces from Wellwear’s collection which include the Ultimate Hoody, Ultimate Crew Tees and Ultimate Jogger from the brand’s popular core collection.
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Shoppers will also be able to get their hands on the latest seasonal launches including Quilted Cotton Gilet and Easy Tapered Pant.
Founder David Gandy said: “I am delighted to announce Selfridges as Wellwear’s first physical retail presence.
“We share a progressive mindset in our aim to improve people’s well-being whilst balancing work, travel, and play so it was a natural fit for us.
“I have wanted to offer our customers a physical retail experience since the day we launched as the softness of Wellwear product is second to none – everything needs to be touched and felt to be believed.”
In another part of its London flagship, Selfridges has also opened up a silver-themed Reselfridges pop-up within the ‘Corner Shop’ concept space selling exclusive pieces from its pre-loved, rental and Project Earth edits.
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