// Frasers Group buys online luxury homeware retailer Amara.com
// The acquisition comes as Ashley’s retail empire continues to expand following its acquisition of Gieves & Hawkes last month
Frasers Group chief executive Michael Murray revealed that his retail conglomerate has snapped up the leading online platform for luxury global homeware brands, Amara.com.
Amara houses over 300 of the world’s leading home brands, including Versace Home, Ralph Lauren and more.
Last night Murray said: “This acquisition will build on our ambitions to create a credible homeware destination for Flannels.”
The acquisition comes as Ashley’s retail empire continues to expand. It most recently added menswear retailer Gieves & Hawkes to its portfolio alongside fast fashion online specialists Missguided and I Saw It First.
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Frasers Group, which already owns Sports Direct, House of Fraser, and Flannels, and now Amara has bought the Gieves & Hawkes brand and five UK stores, including the flagship on Savile Row.
“We are delighted to have acquired Gieves & Hawkes, securing a long-term future for an iconic 250-year-old brand,” said Michael Murray at the time of the takeover.
“This acquisition further adds to our portfolio of strategic investments in luxury and premium brands.”
It is not clear how many jobs have been saved under the deal.
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