// Sosandar has signed a new wholesale partnership with Sainsbury’s
// Through the agreement a range of Sosandar products will be sold through the supermarket’s website this year, with selected stores planned later this year
Sainsbury’s has teamed up with Sosandar to sell a curated collection of the fashion retailer‘s products.
A selected range of the fashion brand’s best selling clothing styles and accessories will first be sold via the supermarket’s website before being rolled out to a number of Sainsbury’s stores later this year.
Sosandar said the partnership, which gives it it’s first in-store presence, will enable it to truly become an omnichannel retailer and will help raise brand awareness across its target demographic.
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The partnership follows a record trading period for Sosandar, which already sells via third-parties, including John Lewis, Marks and Spencer, Next, The Very Group and JD Williams.
Co-chief executives Ali Hall and Julie Lavington said: “We are delighted to secure a new partnership with another renowned British retailer, Sainsbury’s, to sell our womenswear collections.
“To be one of Sainsbury’s key fashion partners is an incredibly proud moment for us. In line with our objective to provide our large but underserved demographic with more opportunities to purchase our unique and diverse products, this elevates our strategy from pureplay to an omnichannel brand.
“We believe that being an omnichannel business enhances our brand equity, will accelerate growth in our market share and brand awareness, whilst also providing us with a wider breadth of quality potential partners internationally.”
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