// VF Corp has announced new appointments in its leadership team for EMEA
// The company has given Martino Scabbia Guerrini an expanded role as executive vice president
The owner of The North Face and Timberland, VF Corporation has revealed new appointments in its leadership team in the EMEA region.
The company has given Martino Scabbia Guerrini an expanded role as executive vice president, president EMEA, APAC & Emerging Brands.
The new role will enable stronger cohesion and alignment across the regional leadership teams, key account management, and how new growth opportunities are activated across EMEA and APAC.
Meanwhile, the current general manager of Timberland EMEA, Mariano Alonso will take on the role of general manager of The North Face EMEA.
The president of VF Global Packs (Eastpak, JanSport, and Kipling) will succeed Mariano Alonso as general manager of Timberland EMEA.
These changes come as Jan Van Leeuwen, the current general manager of The North Face EMEA, has been appointed as general manager of the Americas for The North Face.
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Guerrini said: “I am happy to work even closer with Winnie Ma, President APAC, and with the entire APAC team to share best practices and account management opportunities to make the VF International business even stronger. And I am proud of each brand leader who has received a new leadership appointment in EMEA.
“We’re thankful to Jan for having driven The North Face brand’s amazing business momentum in the EMEA region during the past few years and we are truly pleased to offer Mariano and Nina new leadership opportunities so they can continue to bring their capabilities to develop a thriving business. We wish them all the best on their new assignments.”
Alonso joined VF in April 2014 as vice president of sales for Timberland EMEA and was later named vice president, general manager of Timberland EMEA in 2019.
During his tenure, Alonso has played a crucial role in driving business growth in EMEA through an intense focus on VF’s core strategies. He will bring these talents and infectious energy and passion to his new team at The North Face as they continue building a strong brand, business, and community in the EMEA region.
Alonso said: “It’s a great opportunity and a real honor for me to join the industry leading brand, building on the momentum established in the EMEA region. As a true advocate of the outdoors, I’m looking forward to passionately leading a brand that makes exceptional products and inspires consumers worldwide to never stop exploring.”
Flood said: “I am thrilled to join the Timberland EMEA team, especially with the 50th anniversary of the iconic yellow boot on the horizon. The Timberland brand is well-known and loved by consumers across the globe. I look forward to leading the talented team as we embrace the brand’s rich heritage and move boldly into the future.”
