// VF Corporation appoints Allegra Perry to the position of vice president, investor relations
// Perry will be responsible for leading all aspects of VF’s investor relations program
VF Corporation, the parent company of Timberland and The North Face has appointed Allegra Perry as vice president of investor relations.
Effective January 2022, Perry will report to VF’s chief financial officer, Matt Puckett.
The retailer said that Perry will be responsible for leading all aspects of VF’s investor relations program, working closely with VF’s executive leadership team and leaders across the company’s 12 brands to establish strategic priorities and goals.
Perry has worked for nearly 25 years in the retail, fashion, luxury goods and sporting goods sectors in both investment banking and in-house corporate roles.
She was an institutional investor-ranked analyst with positions held at Lehman Brothers, Nomura International and Cantor Fitzgerald.
She most recently held the position of director of investor relations and corporate affairs for The Watches of Switzerland Group, joining the company six months after its IPO to establish a new investor relations platform.
“We’re excited for Allegra to join the VF family and lead our investor relations function into this next phase. She brings the ideal blend of experience having held senior-level roles across investment banking, business development and investor relations, all within the global apparel and retail sectors,” said Puckett.
“My entire career has been positioned at the intersection of capital markets and the global retail sector, and I look forward to applying my knowledge and expertise to further elevate the investor relations program at VF,” added Perry.