Timberland hires new creative director

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Christopher Raeburn

US fashion retailer Timberland has hired British fashion designer Christopher Raeburn to take on the role of global creative director.

Raeburn will be work with Timberland’s worldwide product, marketing and innovation teams to create a collection of footwear, apparel and accessories.

His first full collection is slated for autumn/winter 2020.

His appointment comes shortly after he collaborated with Timberland on a capsule collection that was shown at this year’s London Fashion Week.

“Christopher Raeburn is a true visionary, who shares our ethos of responsibility and brings to the table a fresh, modern design sensibility,” global brand president Jim Pisani said.

“Together we will really push the boundaries of where Timberland can go as a brand, and we’re excited to get started.”

Raeburn will split his time equally between Timberland and his his own eponymous label.

Based in London, he will travel frequently to Timberland’s headquarters in the US as well as its offices in Switzerland and Hong Kong.

“I see an incredible opportunity for Timberland to break out and put responsible, innovative design at the centre of the brand’s creative strategy,” Raeburn said.

“It’s an exciting moment to join forces with Timberland.”

Timberland is owned by VF Corp, and fashion stablemates include Vans, The North Face and Lee.

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