// VF Corp to launch first multi-brand store in Milan
// VF Corp owns the likes of The North Face, Vans and Timberland
VF Corporation has chosen Milan as the location top debut its first multi-brand concept store.
Slated to open this autumn, the three storey, 22,000sq ft store will mainly stock product from its The North Face, Timberland and Napapijri fascias.
Other VF Corp brands will also make an appearance in the store from time to time.
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VF Corp owns and operates more than 1500 retail stores worldwide, and is known for its brands which also include Vans and Kipling.
Its new concept store will be housed inside a historic building at 11 Orefici Street in central Milan and will use advanced technology to enhance customer experience.
“We’re pleased to introduce this new multi-brand retail concept to our fleet of stores to further elevate our offering for our consumers while also advancing our strategy of becoming more consumer-minded, retail-centric and hyper-digital,” VF Corp’s EMEA president Martino Scabbia Guerrini said.
“Our aspiration is that this retail format will become a template for future VF multi-brand stores in other regions and cities.”