// Burberry appoints a new senior product merchandise manager
// Luke Smith will take up the role next month
Burberry has appointed Luke Smith as its new senior product merchandise manager.
As reported by Drapers, he will join the luxury retailer in September.
Smith has been working since May 2020 as senior global product merchandise manager at VF Company’s Napapijri brand.
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Prior to that, he held the position of senior global product manager for Adidas Originals Apparel and worked as a buyer at Topshop Topman.
He also spent nearly five years at Asos where his most recent position was global brand scout: Asos Marketplace.
Smith will focus on menswear in his new role at Burberry.