// Monsoon launches new boutique store concept in London’s Marylebone High Street.
// The store is part of a “refresh” of Monsoon after the business went into administration last year
Monsoon has launched a new boutique store concept in London’s Marylebone High Street.
The fashion retailer said the shop was part of a “refresh” of Monsoon after the business went into administration last year before being rescued by founder Peter Simon through his Adena Brands business.
Monsoon’s new concept store is the first in a series of 30 new boutiques planned in locations across the UK and Ireland.
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The retailer said the architecture and colour palette of the concept store takes inspiration from its heritage designs and long relationship with India.
The Marylebone store offers customers a curated collection of Monsoon’s womenswear, childrenswear and selected homeware products.
The store also showcases Monsoon’s new sustainable Artisan Studio collection and a guest capsule range from womenswear label East.
“This has been a difficult year for everyone, but difficult times can inspire creativity, and that has certainly been true for us: this store is a bold new expression of Monsoon, taking us back to our roots and celebrating the joy and colour that is so rich in our heritage,” Monsoon founder Peter Simon said.
“This project has been a bright light for us over the past year and represents all the energy and passion that we put into our product and shows the direction for the brand.
“We are committed to retail, the experience and joy it can bring, and are really excited to see stores reopen, to welcome our customers back and to introduce them to our new boutique.”
The store will also highlight and support Monsoon’s charitable work through The Monsoon Accessorize Trust, with 10 per cent of the first month’s profits will be donated to the trust, which supports people from disadvantaged communities across Asia.