VF Corp hires 3 new board members to “strengthen” leadership

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Vans VF Corporation EMEA boardroom
VF Corporation aims to reinforce its EMEA leadership team with the new appointments
// VF Corp has appointed 3 new execs to “strengthen” EMEA leadership team
// All appointments became effective November 1, 2019

Vans & The North Face parent company VF Corp has announced several new appointments in a bid to bolster its EMEA leadership team.

Andrea Cannelloni has been appointed to the newly created role of president, product platform EMEA, while Timo Schmidt-Eisenhart has been appointed as president of Napapijri and the VF EMEA digital platform.

Mariano Alonso has been promoted to vice president and general manager of Timberland EMEA.


READ MORE: VF Corp announces new Vans VP general manager for Europe


All appointments became effective last week.

“One of the reasons for VF’s ongoing success in the region is a strong, cohesive leadership team with extensive business management experience, industry knowledge and a deep understanding of our company culture and vision,” VF Corp group president EMEA Martino Scabbia Guerrini said.

Cannelloni has been leading Napapijri’s transformation and global expansion for 10 years.

He will be responsible for accelerating the integration of product development, sustainability, innovation and materials.

At the same time, he will continue to lead the EMEA product platform that serves as the engine for the product development at Napapijri.

Cannelloni said: “Advancing the product platform for EMEA is a great honour and an exciting challenge. As VF’s brands continue to exceed consumers’ expectations across the EMEA region, I am delighted to be working with the Napapijri, Timberland, and Dickies teams to further elevate product design and innovation.”

Meanwhile, Schmidt-Eisenhart holds 12 years of leadership experience within the Timberland brand.

He will continue to lead the EMEA digital platform and will oversee relationships with digital key accounts.

Schmidt-Eisenhart said: “I am excited to take on global responsibility for Napapijri and guide the brand toward the next phase of global growth, building on a clear brand identity, creative vision and a solid business across EMEA.”

Alonso, a 20-year industry veteran, joined VF Corp in 2014 as vice president of sales for Timberland EMEA, and was later appointed as vice president of sales and retail for Timberland EMEA.

In his new role, he will lead the next phase of the brand’s expansion and global connectivity in EMEA, directing a multi-channel sales team that includes retail, digital and
wholesale, as well customer accounts, marketing and merchandising.

Alonso said: “The new brand product strategy, vision, purpose and elevated product design will be key pillars in the next phase of growth for Timberland as it
becomes a leader in eco-innovation.”

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