// Burberry has unveiled a new brand identity and its latest campaign under new creative director Daniel Lee
// Stars included in the new campaign are Raheem Sterling, Skepta, Liberty Ross and more
Burberry’s new creative director Daniel Lee has unveiled his first creative campaign for the British luxury retailer as the brand unveils its new identity, which includes a modernised logo.
The former Bottega Veneta creative director took over from Italian designer Riccardo Tisci back in October, and will reveal his debut collection for Burberry at London Fashion Week exactly a fortnight from today.
The individuals, including Raheem Sterling, Skepta, Liberty Ross and Shygirl, selected for their relatability, drive and achievements, were photographed and filmed by Tyrone Lebon, in front of London landmarks including Trafalgar Square and Albert Bridge.
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