// Clarks taps Set Free Richardson for new creative specialist role
// Richardson will work with the brand team to execute specific creative projects, produce live events & act as an ambassador
Clarks has tapped self-proclaimed “Creative Jedi” Set Free Richardson to the join the business, taking on the role of Clarks Originals creative specialist.
Richardson has already collaborated directly with the footwear retailer in the past, creating a basketball-inspired Clarks Originals Wallabee collection for Art Basel Miami with his ‘Compound’ brand called “Floor Seats,” and now is ready to step into a larger role.
He will play a multifaceted role, Clarks said, working with the brand team to execute specific creative projects, produce live events, and act as an ambassador and conduit to different cultures and areas with a special focus within music and art.
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Clarks chief marketing and digital Officer, Tara McRae said: “Working hand in hand with Free on our now multi award-winning Clarks and New York short film was a triumphant experience, and the start of a working relationship that we felt could only go from strength to strength.
“We already have lots lined up with Free for the coming year and I cannot wait to see what we can achieve together.”
Set Free Richardson said: “It’s not often you get the opportunity to work with a brand that you’re truly a real fan of. Working with the Clarks team feels like working with family, there’s a mutual trust and belief in my creative vision which I truly appreciate. The partnership so far has been great, and we’re only just getting started.”
Last month Clarks teamed up with Zara for a new collaboration which sees both its classic Wallabee and Dessert Boot reinvented.
Clarks has launched 15 new styles which are available to buy online at Zara.com and in stores located in 98 countries around the world.
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