// M&S to welcome 400ft Nobody’s Child pop-up shops to 30 stores across the UK from March to August, featuring a 30-piece capsule collection of the brand’s bestselling pieces
// The launch follows a successful store trial last year and is the next phase of partnership as part of the wider ‘Brands at M&S’ strategy
Marks & Spencer is welcoming eco-conscious fashion brand, Nobody’s Child to 30 stores across the UK from March to August.
The new 400 ft seasonal pop-up shops will offer a 30-piece capsule collection of Nobody’s Child’s signature midi and mini dresses, including the brand’s most popular styles with prices ranging from £29-£89.
The retailer said the “carefully curated capsule collection” will be available in selected stores to complement and enhance the core range of the business, supporting customers as they seek out styles for the new season.
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The launch follows the successful trial of Nobody’s Child in 10 M&S stores last April as M&S continues to grow the physical presence of the brand outside of London – in regions including Kent and Scotland.
Nobody’s Child pop-up shops will open in Aberdeen, Argyle Street Glasgow, Belfast, Bluewater, Bromley, Cambridge, Canterbury, Chester, Croydon, Derby Westfield, Glasgow Fort, Kensington, Leeds, Longbridge, Marble Arch, Merryhill, Merton, Newtownbreda, Orbital Swindon, Oxford, Pollok Glasgow, Plymouth, Pudsey, Tamworth, Teeside, Vangarde Monks Cross, Westwood Cross, White City London, Worcester and York.
Whilst ‘Brands at M&S’ continues to be an online first platform, as M&S repositions for growth as a leading omnichannel retailer, it is leveraging the competitive advantage of its store estate to scale the brand to new customers and encourage cross-channel shopping across the M&S ecosystem.
Across the 30 stores where the pop-up shops will be available – an average of more than 2.5 million customers come through the doors every month.
M&S Managing Director of Clothing & Home Richard Price commented: “Nobody’s Child were the first third-party brand that we introduced to our ‘Brands at M&S’ platform and season after season, they’re loved by our customers.
“The pop-up shops put the best of the brand in front of our customers in store, at a time when they’re shopping for events and occasions over the spring and summer. Whether they have shopped Nobody’s Child previously on M&S.com or are discovering the brand for the first time, this is one of the many ways we’re becoming more relevant, more often to encourage shopping across the M&S ecosystem.”
Nobody’s Child chief executive Jody Plows said: “At Nobody’s Child, we are on a mission to offer beautiful, responsible product to every woman without costing the earth. M&S have been an integral partner to Nobody’s Child and we are thrilled today to announce the latest step in that collaboration. Launching Nobody’s Child pop ups into 30 stores across the UK is a hugely exciting moment, and we can’t wait to showcase our Spring Summer collection to M&S customers, both old and new, who are looking for elevated capsule pieces for any occasion.”
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