// Frasers boss Michael Murray describes the group’s ‘Frasers Plus’ as its version of Amazon Prime
// It will be a membership programme and flexible payment solution rolled into one
Frasers Group chief executive Michael Murray has revealed the business will be unveiling a new membership scheme and flexible payments solution, which he described as the retailer’s version of Amazon Prime.
Speaking at this year’s World Retail Congress in Barcelona, Retail Week reported that Frasers Plus would be a membership programme and flexible payment solution rolled into one.
Allowing consumers access to bespoke offers across its brands, while unifying customer data in one place for Frasers.
Murray said Frasers would also be looking to sell the platform to other retailers as a white-label product
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“It’s called Frasers Plus. It will effectively be one flexible payments solution, which is also a membership programme, which will sit on top of all our group. So, if you’re a consumer and you want to buy from Sports Direct, you’ll get points from that brand, you’ll be able to choose a payment plan up to 36 months, all regulated,” reported RW.
“Effectively we’ve created our own version of Prime. Frasers Plus gives us one lens for our consumer and keeps all of our data in a central place.”
Frasers has created the product through its acquisition of Studio Retail, which had a proprietary and regulated flexible payment solution, and through a minority stake in software company Tanium.
RW added that Murray also said that of all the Frasers Group brands, he believed Sports Direct has the greatest potential for international expansion.
He said the Sports Direct proposition of discount sports and football goods does not really exist in Europe but expanding on the continent still presents issues.
Murray said: “Sports Direct is definitely the one that’s more scalable at the moment because you’re dealing with fewer brands. It’s a lot easier to get alignment across the brands moving into a new market.
“You try doing that with House of Fraser, where you have 30 brands, or Flannels where you have 40 key brands – where some brands are hotter than others.”
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