// Laura Ashley to unveil a ‘mini exhibition’ as part of its anniversary celebrations
// It showcases prints, sketches and furnishings across 70 years, all held in a phone box
Laura Ashley is set to unveil a ‘mini exhibition’ as part of its anniversary celebrations next week.
The retailer‘s limited-time exhibition will showcase a selection of iconic prints and products from its 70-year history.
Located on Upper St Martin’s Lane in London consumers can have a sneak-peak into the brand’s archive, which is usually closed to the public.
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The archive is used continuously in new product development, calling upon past designs to inspire future collections.
The brand has also transformed an iconic British phone box with a classic Laura Ashley pattern, wrapping it head to toe in the 90s Tulips print which was relaunched for the 70th anniversary.
Laura Ashley head of design Helen Ashmore said: “The ‘mini exhibition’ aims to spotlight the iconic designs that transformed interiors and wardrobes from the textiles that boldly paved a way for print to the ceramics that became staples in British homes.”
“The original archive is packed with 100,000 pieces of unique artwork, textiles and treasures, preserved in a Cheshire salt mine so it has been wonderful to curate a mini exhibition so people can view a small piece of the Laura Ashley story.”
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