The White Company director cashes in on £50m dividend

// The White Company directors collect £50m in dividends as the retailer bounces back post-pandemic
// The upmarket retailer posted profits before tax surged 17% in the year to 30 July 2022

The White Company directors have received at least £50m in payments as profits lift post-pandemic.

The upmarket homewares and fashion retailer paid a £50m dividend to an entity controlled by founder Chrissie Rucker and her husband, Charles Tyrwhitt founder Nicholas Wheeler.

It’s highest paid director, believed to be CEO Mary Homer, took home £5m last year as a long-term bonus plan cashed in.


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The retailer, which has 51 stores and 11 concessions around the UK, paused dividend payments during the pandemic with the last payment of £5.2m paid in August 2019.

Pre-tax profit at the homewares chain surged 17% to £32.6m in the year to 30 July as sales edged up 2% to £276.3m.

Shoppers returning to the high street resulted in store sales growing 65% for the year against a prior year “distorted by the periods of closure”.

Conversely, online sales were down 22% but remained “significantly ahead” of pre-pandemic levels.

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