// Aldi teams up with Lyme Bay Winery to launch a vineyard tour and wine tasting experience
// The experience will take place across Saturday 9th and Sunday 10th September in Essex.
In Celebration of English Wine Week, Aldi will be offering an exclusive Specialbuy vineyard experience in the Essex Countryside later this year.
Launched in partnership with the producers behind its award-winning Bowler & Brolly English Sparkling wine, Lyme Bay Winery, tickets cost just £2.67 – the price of a glass of the German grocer‘s English Sparkling.
Guests will be able to enjoy a tour of the vineyard followed by an Aldi English wine-tasting led by Mistress of Wine, Sam Caporn.
The launch comes the discount retailer celebrates its success in the English wine category; with sales rising 240% in one year.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The supermarket has expanded its offering to meet demand, and now shelves a total of six English wines, both still and sparkling, ranging from £9.99 to £19.99.
Aldi UK managing director of buying Julie Ashfield said: “English wine, particularly sparkling, has a reputation for being expensive, but we’re proud to be at the forefront of making it accessible for all.
“There’s no better time than English Wine Week to launch this fantastic opportunity – celebrating an industry that is seeing rapid growth year after year thanks to suppliers such as Lyme Bay Winery which is putting English wine on the map.”
Mistress of Wine Sam Caporn added: “English wine is an exciting and up-and-coming category. It’s increasingly being awarded the recognition it deserves, both for sparkling and still wines, and I love championing our home-grown talent.
“I’m thrilled to be able to show Aldi shoppers the fascinating journey that these bottles have undertaken to get from the vineyard, via the winery to the shelf where they can be purchased at great value for very impressive quality.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
