// M&S is testing Sparks Prices across 50 stores in South Wales, the North East and West Midlands
// Shoppers can save up to £2 on select ‘Dine In’ meals and certain bottles of Prosecco
M&S has become the latest grocer to introduce exclusive pricing for members of its loyalty scheme.
The retailer is testing Sparks Prices across 50 stores in South Wales, the North East and West Midlands, IGD reported.
The reduced pricing is available on select ‘Dine In’ meals and certain bottles of Prosecco, with savings of up to £2.
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M&S getting on board the member-only pricing bandwagon. Limited trial of Sparks Prices underway pic.twitter.com/hlkP0sfl7V
— Bryan Roberts (@BryanRoberts72) June 28, 2023
It is the latest value offer from the grocer, which revealed last week it was extending its price lock promise on 150 products through to the autumn.
M&S Food managing director Alex Freudmann said: “We know value is everything to our customers right now, and while they’re looking forward to a great summer, they’re also looking for certainty on spending.
“We’re determined to keep up the pace for our customers. Our value perception is at its highest point in six years because we are relentlessly focused on price with no compromise to the magic of M&S Food – our market leading product quality, innovation and sourcing standards.”
M&S trialed a premium paid-for loyalty tier Sparks Plus in February, promising customers “VIP treatment” for an upfront fee of £120 for 12 months. The service was trialed shortly after the addition of Sparks Pay, which allows shoppers to borrow up to £500 for their shopping.
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