// Sweaty Betty has named Melissa Mullen as its new president
// Mullen has worked for a range of retailers including Jo Malone London and Nike
Sweaty Betty has appointed Melissa Mullen as global brand president of the premium activewear retailer.
In her new position, she will report to president of Wolverine Worldwide’s London-based international group, Isabel Soriano, succeeding chief executive Julia Straus, who previously announced that she is returning to the US with her family.
Mullen has extensive history working with a range of fashion, athletic and footwear brands, and was previously vice president and general manager of UK and Ireland at Jo Malone London. While there, she was responsible for all commercial operations, including stores, ecommerce and wholesale.
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Prior to joining Jo Malone, Mullen worked at Nike for more than eight years across ecommerce and merchandising roles across Europe, Asia and North America.
These included serving as senior director of Nike Direct Retail in the UK and Ireland, and as senior director of Nike.com global expansion.
Soriano said: “Melissa’s proven track record with consumer-obsessed global athletic and fashion brands makes her the ideal leader to help propel Sweaty Betty forward, and I’m extremely excited to welcome her as its next global brand president.
“Her deep omnichannel experience and industry knowledge will help position the brand for long-term success.”
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