Sweaty Betty appoints new CEO

Sweaty Betty CEO
// Sweaty Betty names Julia Straus as new CEO
// Straus joined company in 2018 as managing director
// Retailer now has international expansion firmly in sights

Sweaty Betty has appointed former managing director Julia Straus to the spot of chief executive.

The British activewear brand said Straus will oversee Sweaty Betty’s digital and international expansion.

The retailer currently operates 60 stores in the UK and US, including concessions in Selfridges, Harrods and Nordstrom outposts in the US.

Straus takes over from co-founder Simon Hill-Norton who becomes chairman.

Hill-Norton founded the label with his wife and creative chief executive Tamara Hill-Norton, in Notting Hill in 1998.

“Julia brings exceptionally strong experience with nine years in senior leadership roles at digital pure plays. As a digital native with extensive experience in the US, we are excited to have Julia’s skills and enthusiasm to supercharge our growth in these areas and continue to drive our global expansion,” said Simon Hill-Norton.

“Sweaty Betty has built an incredibly passionate, loyal community of customers and I’m thrilled to work so closely with a world-class team who push boundaries and innovate every day,” added Straus.

“I’m excited to partner with Julia to deliver the Sweaty Betty brand to new markets, growing our community of like-minded active women all over the globe,” added Tamara Hill-Norton.

In August last yer the bran unveiled a new website as part of its 20th anniversary celebrations, describing the platform as a “digital flagship”.

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