Boots has expanded its premium beauty offer by launching Jo Malone London in 39 stores nationwide and on Boots.com.
It said the partnership gives shoppers greater access to the British luxury fragrance brand, which will be available through more UK locations than at any other retailer.
The range launches on Tuesday 4 August and features a curated selection of Jo Malone London fragrances, including Lime Basil & Mandarin, English Pear & Freesia and Wood Sage & Sea Salt.
Boots will also stock the brand’s new Sea Salt & Bergamot cologne, alongside products from its Cypress & Grapevine Cologne Intense collection.
Prices across the assortment include £24 for a 10ml travel spray, £58 for a 30ml cologne and up to £164 for a 100ml Cologne Intense.
Boots said the launch follows strong customer demand, with thousands of searches for Jo Malone London recorded on Boots.com last year. It has also reported growing sales across its luxury fragrance category.
Jo Malone London will join the range at Boots’ fragrance-only concept store in Broadgate, London, which opened in October 2025 and stocks more than 400 niche and luxury scents.
Jo Malone London UK vice president and general manager Lizzie Brady said: “Launching in the UK’s leading health and beauty retailer marks an exciting moment for Jo Malone London.
“This milestone allows us to expand our reach and introduce the brand to new audiences through a curated edit of our most-loved scents.”
Boots fragrance, skincare and haircare director Chelsey Saunders added: “This is a landmark moment as we welcome Jo Malone London to Boots, bringing one of Britain’s most iconic fragrance brands to our customers nationwide.
“It’s a celebration of modern British beauty at its best, where heritage meets inclusivity.
“We’re passionate about making the best of beauty more accessible, and this launch gives even more people the opportunity to discover, experience and fall in love with Jo Malone London’s timeless fragrances.”
To support the launch, Boots has installed a 3D sea monster display at its Covent Garden store, inspired by Jo Malone London’s Sea Salt & Bergamot cologne.
Customers buying a 100ml bottle of Sea Salt & Bergamot or Wood Sage & Sea Salt at selected stores or online will receive a limited-edition sea monster keyring and a 9ml Wood Sage & Sea Salt cologne, while stocks last.
The partnership is the latest addition to Boots’ growing premium beauty portfolio. The retailer launched viral cosmetics brand P.Louise on the high street in May, followed by Charlotte Tilbury in July.
Boots said customers will be supported by its network of 1,400 beauty specialists, who receive specialist training from the brands stocked by the retailer.
Shoppers will also be able to collect Boots Advantage Card points and use services including Click & Collect and next-day delivery.
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