// Waitrose cuts the price of 200 products as food inflation continues to soar
// This is the second time the supermarket has cut its prices this year
Waitrose has cut the prices of more than 200 everyday products as part of a £100m investment to lower customers’ bills as inflation continues to surge.
The premium grocer‘s new lower prices include cupboard staples from British butter and tomato ketchup to Fairtrade golden caster sugar, as well as British cocktail sausages, salads and ice cream for summer barbecues and picnics.
The business said half of these products are now at least 10% cheaper, adding that “price cuts have been made without compromising on exceptional quality or Waitrose values, which include sourcing higher welfare meat and commitments to British farmers.”
This is the second time Waitrose has lowered hundreds of prices this year as back in February, it slashed prices on over 300 products at the start of a record £100m investment.
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Waitrose commercial director Charlotte Di Cello said: “We’re investing millions in lowering the prices of everyday food across our aisles so customers benefit every time they shop with us.
“But it’s summer, so our customers are telling us they also want delicious treats for picnics and barbecues to be more affordable, so we’ve lowered the prices of British double cream, ice cream, ice lollies, and meringues made with free range eggs.
“We’ve made these cuts with absolutely no compromise on the high quality, high welfare, and delicious recipes our customers expect from us.
“We’ll still react to any drops in food inflation and pass on savings to our customers as soon as the prices we pay begin to fall, and we’ll continue to pay farmers a fair price for their products too.”
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